Thanks
Don Grose
Show me the prison - show me the jail.
Show me the prisoner, whose life has gone stale.
And I'll show you young man with so many reasons why.
And there but for fortune go you and I - you and I.
Show me the alley - show me the train.
Show me the hobo - as he sleeps out in rain.
And I'll show you young man, with so many reasons why.
and there but for fortune go you and I - you and I.
Show me the whiskey stains on the floor.
Show me the drunkard as he stubmles out the door.
And I'll show you young man with so many reasons why.
And there but for fortune go you and I- you and I.
Show me the country, where the bombs had to fall.
Show me the ruins of the buildings once so tall.
And I'll show you young land with so many reasons why.
And there but for fortune go you and I - you and I.
I don't know who wrote that - if you do please let me know..the song is "There But for Fortune" and the
only version of the song that I've ever heard was by
Chad and Jeremy the British duo from the 60's. In fact,
I was never a big Chad and Jeremy fan but I heard the song on an old compilation album from the TV Show
Hullabaloo - or Teenage a Go Go. I loved the song
the first time I heard it - first for the harmonies -
then for the melody - and lastly, strangely, for the
lyric. It was one of the first songs I started to play
when I picked up the guitar again after a layoff of a
couple of decades. Today I love the song more than
ever...today it means so much more than it ever has.
Each of us - no matter what our circumstance - has so
much for which to be thankful.
Last night we had a dinner party - four couples that
get together three or four times year. We're four different couples - eight very different personalities - we eat, we drink, and most important we laugh - and laugh and laugh...what a wonderful tonic for those minor aches and pains that life throws
at you.
I guess really, if there was any disappointment at all it was in the fact that Dee promised to misbehave to get a mention in the blog.But she was the model of
sophistication and decorum....as she always is.
Advertising Tip au the Day...
When I first left my job as a Radio News Director in Kitchener Ontario to join sales I had no idea how little I knew. I was very fortunate to have had been on the air broadcasting the
news and sports every morning for ten years so my first few months in sales were made
much easier by the fact that people I was calling on already felt like they knew me....and in many cases they were pleased to finally meet me "in person." It made the sales process so much easier...so much less threatening and adversarial for both parties. I knew nothing about
Reach and Frequency and GRP's and Cost Per Point and even less about "Positioning" and
"Branding" and "Differentiation.."...it didn't take long for me to realize that I had to develop in my own mind, a theory as to what works best in advertising, and why it works.
Developing advertising strategies is not something that happens overnight.
and different businesses have different needs...and that's what makes it interesting.
There are however, in my estimation, some pretty basic principles to which I adhere in
discussions with my clients.
" Our product is steel, our strength is people. "
That is a positioning statement used by Dofasco back in the late 50's or early 60's...
I'm guessing at the dates.
The reason I constantly bring that up whenever I discuss advertising strategies is that
when Dofasco was using that in their advertising - and when I was exposed to it - they sponsored radio newscasts - I can only assume coast to coast in Canada. It may have only been in Ontario, I really don't know. The point is - every morning when as a child I sat down to
breakfast - I'd hear stories on the radio about people who worked for this company and every
one of these stories ended with , " Our product is steel, our strength is people."
Now, as a seven or an eight year old, I was neither looking for a job at a steel plant -
nor was I about to make any significant financial investment in that company.
But the story impacted even a child - and I remembered the "positioning statement" for
decades - and beleive me, as a youngster I harboured no overwhelming desire to get into
advertising or radio - it was clear in my mind that I would become an NHL star - and if that
didn't work out there was always pro baseball.
The point I am trying to make is - buying decisions are made everyday...As a business you
need to be planting the seeds of a relationship with the consumer long before he or she
concludes they need your product or service. You want people to want to do business with you.
You create that environment by providing them with as many reasons as possible to choose you
over their competition...and by being in front of them, or in their faces, as often as you
can afford to be there.
I did very well my first year in advertising sales...but it was because most of those
with whom I came in contact already knew me, already trusted me, already wanted to do business
with me because for years I had been part of their daily routine. I had read them the news
and sports in the morning - every day - the relationship was established long before I made
my first phone call or entered their place of business.
That's what you should have your advertising do for you !
Think consistency and think long term. Make friends first - they make the best customers.
We'll discuss that someday soon...why the relational shopper is so much more desirable than
the transactional.
Senior Pro Golfer Howard Twitty once said - " I'd be happy to be a household name in my own
household."
Til next time - Hittem long and hittem straight.
Show me the prison - show me the jail.
Show me the prisoner, whose life has gone stale.
And I'll show you young man with so many reasons why.
And there but for fortune go you and I - you and I.
Show me the alley - show me the train.
Show me the hobo - as he sleeps out in rain.
And I'll show you young man, with so many reasons why.
and there but for fortune go you and I - you and I.
Show me the whiskey stains on the floor.
Show me the drunkard as he stubmles out the door.
And I'll show you young man with so many reasons why.
And there but for fortune go you and I- you and I.
Show me the country, where the bombs had to fall.
Show me the ruins of the buildings once so tall.
And I'll show you young land with so many reasons why.
And there but for fortune go you and I - you and I.
I don't know who wrote that - if you do please let me know..the song is "There But for Fortune" and the
only version of the song that I've ever heard was by
Chad and Jeremy the British duo from the 60's. In fact,
I was never a big Chad and Jeremy fan but I heard the song on an old compilation album from the TV Show
Hullabaloo - or Teenage a Go Go. I loved the song
the first time I heard it - first for the harmonies -
then for the melody - and lastly, strangely, for the
lyric. It was one of the first songs I started to play
when I picked up the guitar again after a layoff of a
couple of decades. Today I love the song more than
ever...today it means so much more than it ever has.
Each of us - no matter what our circumstance - has so
much for which to be thankful.
Last night we had a dinner party - four couples that
get together three or four times year. We're four different couples - eight very different personalities - we eat, we drink, and most important we laugh - and laugh and laugh...what a wonderful tonic for those minor aches and pains that life throws
at you.
I guess really, if there was any disappointment at all it was in the fact that Dee promised to misbehave to get a mention in the blog.But she was the model of
sophistication and decorum....as she always is.
Advertising Tip au the Day...
When I first left my job as a Radio News Director in Kitchener Ontario to join sales I had no idea how little I knew. I was very fortunate to have had been on the air broadcasting the
news and sports every morning for ten years so my first few months in sales were made
much easier by the fact that people I was calling on already felt like they knew me....and in many cases they were pleased to finally meet me "in person." It made the sales process so much easier...so much less threatening and adversarial for both parties. I knew nothing about
Reach and Frequency and GRP's and Cost Per Point and even less about "Positioning" and
"Branding" and "Differentiation.."...it didn't take long for me to realize that I had to develop in my own mind, a theory as to what works best in advertising, and why it works.
Developing advertising strategies is not something that happens overnight.
and different businesses have different needs...and that's what makes it interesting.
There are however, in my estimation, some pretty basic principles to which I adhere in
discussions with my clients.
" Our product is steel, our strength is people. "
That is a positioning statement used by Dofasco back in the late 50's or early 60's...
I'm guessing at the dates.
The reason I constantly bring that up whenever I discuss advertising strategies is that
when Dofasco was using that in their advertising - and when I was exposed to it - they sponsored radio newscasts - I can only assume coast to coast in Canada. It may have only been in Ontario, I really don't know. The point is - every morning when as a child I sat down to
breakfast - I'd hear stories on the radio about people who worked for this company and every
one of these stories ended with , " Our product is steel, our strength is people."
Now, as a seven or an eight year old, I was neither looking for a job at a steel plant -
nor was I about to make any significant financial investment in that company.
But the story impacted even a child - and I remembered the "positioning statement" for
decades - and beleive me, as a youngster I harboured no overwhelming desire to get into
advertising or radio - it was clear in my mind that I would become an NHL star - and if that
didn't work out there was always pro baseball.
The point I am trying to make is - buying decisions are made everyday...As a business you
need to be planting the seeds of a relationship with the consumer long before he or she
concludes they need your product or service. You want people to want to do business with you.
You create that environment by providing them with as many reasons as possible to choose you
over their competition...and by being in front of them, or in their faces, as often as you
can afford to be there.
I did very well my first year in advertising sales...but it was because most of those
with whom I came in contact already knew me, already trusted me, already wanted to do business
with me because for years I had been part of their daily routine. I had read them the news
and sports in the morning - every day - the relationship was established long before I made
my first phone call or entered their place of business.
That's what you should have your advertising do for you !
Think consistency and think long term. Make friends first - they make the best customers.
We'll discuss that someday soon...why the relational shopper is so much more desirable than
the transactional.
Senior Pro Golfer Howard Twitty once said - " I'd be happy to be a household name in my own
household."
Til next time - Hittem long and hittem straight.
posted by Don Grose at 12:56 PM
1 Comments:
"There But for Fortune" was a semi-hit for Joan Baez, covering her friend, the author of the song, Phil Ochs.
The song was covered Cher, Francoise Hardy, The New Christy Minstrels, Peter Paul and Mary, and many others. It would be one of Phil's most popular compositions, and performed on "Shindig" by The Spokesmen.
Probably the only song more popular and more covered in Phil's brief lifetime was "Changes," which got to the charts via Crispian St. Peter
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