It Was Only Right

Don Grose
Chris Demarco could have won..Ernie Els could have
won...Sergio could have won...anyone of a number of
golfers could have won...but it was only right - and
after the first round - it was inevitable that
Tiger Woods was to successfully defend his British
Open Crown. There was no other proper winner.
There was no one else destined to win..there was
no one else so determined to win..there was no one
else who could have won. After Tiger Woods eagle on
14 in one of the early rounds - everyone could have
gone home-unless they were prepared to battle it out
for second. Tiger Woods made a statement when he
sank a four iron from the fairway on the long par
four. This British Open - the Open - was his and he
would entertain no other options. Some threatened -
he answered their thrusts with parries keeping them
an appropriate, respectful distance behind.
I will resist the temptation to compare Phil Mickelson
with the true champion donning his Crown in Liverpool, England yesterday.
Tiger's emotional outburst upon sinking the final putt, his sobbing , complete loss of control was
predictable - so very predictable - and the only
possible way for Tiger to one final time, publicly
honor his recently lost best friend, and father.
The way he played - so disciplined - the way he way
he gathered himself in so short a time before the
awards ceremony - the dignity with which he carried
himself throughout the week and in his address to the
thousands on hand and the millions, including his
mother, who watched on TV...Tiger Woods is the golfers' golfer - the champions' champion.
Speaking of which...it's been six days since I
launched my outraged attack on the CBC ( blog July 20 )...but it's only been three days since I forwarded
my feelings to my Member of Parliament, NDP MP , Peter
Stoffer. Peter called me this morning. He identified
himself, thanked me for my message, told me my concerns
would be forwarded to the appropriate people, and the
call was over. I suspect that Peter heard from more
than me over the weekend. The fact that he personally
responded is impressive. I beleive he will get my
concerns in front of those who can do something about
them. Thank you Peter...
Peter has so inspired me that I am going to see just
how much I can accomplish today, so to that end I
leave you with thought on advertising.
If you are getting tired of hearing your ad on radio-
and are considering making a change...consider this-
whe your ad comes on your ears perk up like no one
elses..that's only natural..but remember - no one elses
ears are perking up like yours. If you have a good
ad that tells your story well addressing your customers
needs and concerns - don't mess with it. Watch to make
sure that your message has not be blurred or buried
by the writers need to be creative - the essential
element is that your ad address the needs of your
potential customers. Remember...buying decisions are
made everyday..your ad is working when someone
decides they need your product or service and you are
the first company about which they think.
You have a great day ! I mean it !
Got an advertising question ? Drop me a line..I don't bite unless you're masquerading like a philly-cheese-steak sandwich and a mountain of fries...Oh my Gawd -
I just popped a blood vessel...no, button on my shirt.
Til next time - hittem long and hittem straight.
Don