It's Only Right

Don Grose
Chris Demarco could have won...Ernie Els could have
won...but make no mistake...Tiger Woods winning the
Open - The British Open ...was the only result that
would have been right. Tiger Woods made a statement
when he eagled number 14 in an earlier round. He sank
his second shot from the fairway on the long par four.
"Gentlemen...bring me your best. You may get close
but this is my championship...and I will not be denied.
It is time to honor my late father." I will resist
the temptation to compare Phil Mickelson and a true
champion. Tiger had a plan - he stuck to the plan.
When someone threatened - he parried the thrust - and
in the end left them beaten. The outpouring of emotion
at tourney's end, how Tiger collected himself and was
able to address the thousands on hand - and the
millions including his mother watching on TV - the
dignity with which he carried himself all week - Tiger
Woods is the golfers' golfer - and the champions'
champion.
Enough of golf...It was eight days ago when I launched
my initial volley, born of outrage, at the CBC. It
was less than three days ago when I forwarded the
contents of my blog to my Member Of Parliament, NDP
MP Peter Stoffer. I have met Peter on a couple of
occasions over the years, and certainly seen him
many places serving his constituents, but I was very
surprised, and pleasantly so,when my phone rang
this morning and he was responding to my complaint and
my demand for action. It was a very brief call..He
identified himself, thanked me for my correspondence,
and told me would send it along to the appropriate
places. I think he will. I'm impressed he got back
to me - I suspect mine wasn't the only message he
received over the weekend - and the fact that Peter
responds personally - is something I respect.
Thank you Peter.
I have much to do...and Peter has inspired me to
try and accomplish as much as I can today...
I leave you with this ad tip...if you are tired of
hearing your ad on the radio and are considering
trying to come up with something new - remember -
When your ad comes on your ears perk up like no one
elses - it's only natural - but remember that no one
elses are perking up like yours...If the ad is
telling the story that needs to be told - leave it alone. As long as your core message has not been
blurred or buried by the writer's need for creativity -and as long as the key attributes of your customers'
needs are being discussed - the ad will stand up.
Remember buying decisions are made everyday and
at the moment the customer realizes they want what
you sell - you want them to have someone familiar
to which to turn - with which to connect...Your ad is
working when they don't have to think about it.
Cheers,
Til Next time - hittem long and hittem straight.
Don